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Understand the complete framework
See how the six foundations work together to support stronger sales conversations and business growth.
Speaking for entrepreneurs and small-business owners
You Started a Business. Now You Have to Sell.
A practical framework to help entrepreneurs build sales confidence so they can turn more conversations into paying clients.
Through the Six Foundations of Sales Confidence™, Amie Thompson helps business owners recognize the strengths they already bring to sales, discover opportunities to strengthen their approach, and identify practical next steps for generating revenue.
Four flexible formats
Practical framework
Designed for entrepreneurs
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A More Confident Way to Approach Sales
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The Six Foundations of Sales Confidence™
A strengths-based framework that helps entrepreneurs
understand how they sell and where they can grow.
About the session
A live diagnostic for how entrepreneurs approach sales
Starting a business often means becoming responsible for sales, even when selling was never part of the original plan. In this practical and encouraging session, Amie Thompson introduces the Six Foundations of Sales Confidence™ and helps entrepreneurs recognize the strengths they already bring to sales, see new opportunities to strengthen their approach, and understand how the six foundations can support more confident conversations and business growth.
The session is designed as a guided self-assessment. As attendees explore each foundation, they can recognize the areas where they already feel capable and identify the areas they want to develop next.
Attendees leave with a clearer view of how they sell.
They also leave with practical next steps for turning more
conversations into paying clients.
The live diagnostic
Six foundations. One clearer path forward.
Each foundation gives attendees a different lens for understanding their sales approach.
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Sales Mindset
2
Value Clarity
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Discovery Skills
4
Relationship Building
5
Offer Execution
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Sales Growth Habits
The framework
The Six Foundations of Sales Confidence™
Interactive framework
The Six Foundations of Sales Confidence™
Sales confidence isn’t something you’re born with. It’s something you build.
Explore each foundation to discover how it contributes to stronger sales conversations and business growth.
Select a foundation to explore
What attendees will learn
A clearer understanding of how they already sell
Attendees explore the Six Foundations of Sales Confidence™ through a practical, strengths-based lens. They leave with greater clarity about their current approach and where they want to focus next.
The session is designed to create recognition, reflection, and practical forward movement rather than overwhelm.
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Recognize existing sales strengths
Identify the skills, habits, and relationship-building abilities they may already be using effectively.
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Identify opportunities for growth
Determine which foundations offer the greatest opportunity to strengthen their approach.
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Reframe what selling means
Understand selling as helping prospective clients clarify their needs, evaluate fit, recognize value, and make an informed decision.
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Choose practical next steps
Leave with a clearer focus for improving sales conversations and creating more opportunities for paying clients.
Flexible delivery formats
Choose the format that fits your schedule
The same signature talk can be delivered in four formats. Each version introduces the Six Foundations of Sales Confidence™ while adjusting the depth, interaction, and application to fit the time available.
Essential Talk
A focused introduction to the Six Foundations of Sales Confidence™. Attendees explore what shapes sales confidence, recognize strengths they may already have, and identify where they want to focus next.
Focused introduction
Signature Talk
The complete signature presentation, combining Amie’s entrepreneurial sales story with an introduction to all six foundations and practical next steps for strengthening sales confidence.
Complete presentation
Interactive Talk
An expanded version of the signature talk with guided reflection and audience participation. Attendees examine their strengths and opportunities across the six foundations.
Reflection and interaction
Action Workshop
A hands-on experience with guided exercises, reflection, and discussion. Participants apply the framework to their own businesses and leave with specific actions they can take.
Guided application
Not sure which format is right for your program? Amie can help you choose based on your available time and desired level of audience participation.
Who this session is for
Entrepreneurs who are responsible for doing the work and generating the business
This session is designed for entrepreneurs and small-business owners who want a clearer, more practical way to approach sales and create more opportunities for revenue.
Attendees do not need previous sales training or experience to benefit from the session.
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Responsible for generating business
They need to attract and win clients but have received little or no formal sales training.
02
Looking for a more natural approach
They want a practical way to sell that does not rely on pressure, rigid scripts, or pretending to be someone they are not.
03
Confident in the work they provide
They know they deliver valuable work and want to become more confident explaining that value to prospective clients.
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Ready to create more paying clients
They want to turn more conversations, relationships, and opportunities into business.
Amie Thompson
Entrepreneur, business strategist, and creator of the Six
Foundations of Sales Confidence™
About Amie
Helping entrepreneurs approach sales with greater clarity and confidence
Amie Thompson is an entrepreneur, business strategist, and founder of Optiva Solutions Group and Introverted Entrepreneurs. After learning firsthand that starting a business also means learning to sell, Amie developed the Six Foundations of Sales Confidence™ to help entrepreneurs approach sales with greater clarity and confidence.
Her perspective is shaped by her experience building and leading businesses, hiring and managing teams, advising small-business owners, and discovering that even when sales can eventually be delegated, entrepreneurs still need to understand how their businesses win clients. Her practical, encouraging approach helps business owners strengthen the skills they already have and use them more intentionally to generate revenue.
Business Builder
Experience building and leading businesses and teams
Small-Business Advisor
Practical guidance grounded in real entrepreneurial needs
Framework Creator
Creator of the Six Foundations of Sales Confidence™
“Entrepreneurs do not have to change who they are to become more confident sellers.”
Frequently asked questions
Planning the right session for your audience
The presentation can be delivered in several formats while keeping the Six Foundations of Sales Confidence™ at the center of the experience.
Additional event details, audience needs, and delivery preferences can be discussed during the inquiry process.
Who is this session designed for?
The session is designed for entrepreneurs and small-business owners who are responsible for generating business, particularly those with little or no formal sales training. It is also relevant for people who are confident in the work they provide but want to become more confident discussing its value and guiding prospective clients toward a decision.
What delivery formats are available?
The session is available as a 30-minute Essential Talk, 45-minute Signature Talk, 60-minute Interactive Talk, or 90-minute Action Workshop.
Each version introduces the same core framework. The longer formats provide additional time for storytelling, reflection, audience participation, and practical application.
Can the presentation be adapted for our audience?
The Six Foundations of Sales Confidence™ remain consistent, while the examples, emphasis, and level of participation can be adjusted based on the audience, event goals, and available time.
Is the session available in person and virtually?
Yes. The talk and workshop formats can be delivered either in person or virtually. Delivery details, event location, technology, and audience interaction can be discussed during the inquiry process.
Do attendees need previous sales experience?
No. The session is especially useful for entrepreneurs who did not start their businesses with a sales background. The framework gives attendees a practical way to understand sales, recognize the abilities they already use, and decide where to focus next.
What will attendees leave with?
Attendees will leave with an understanding of the Six Foundations of Sales Confidence™, greater awareness of their existing strengths, and a clearer sense of which areas they want to strengthen. They will also identify practical next steps for improving sales conversations and creating more opportunities for paying clients.
Does the session include an invitation or sales offer?
The session is educational and practical. Attendees may be invited to take the free Sales Confidence Assessment after the presentation so they can continue exploring the framework and receive personalized recommendations.
Bring this session to your audience
Let’s create the right experience for your event.
Share a few details about your audience, goals, preferred format, and timing. Amie will review your inquiry and follow up with next steps.
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In-person or virtual
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Four flexible formats
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Adapted to your audience
Submitting an inquiry does not create a booking commitment.